Important: use all of these prompts in the SAME conversation inside Claude. Claude works better than ChatGPT.

Before beginning the conversation, input this prompt:

"I am going to ask you a series of question surrounding content generation. However, in order to get the most value, i want to provide you with an explanation of what exactly I do.

  1. My offer is this:
  1. My target market is this:
  1. I help people achieve:
  1. Here are some of my case studies:

Now, using this information, I am going to input various prompts to you in order to help me generate content. Are you ready?"

1.) Authority Positioning Prompt:

Use this prompt for front end content, ideally YouTube videos.

You are an expert content strategist. I am a [type of business/service]. Help me create 10 content topics that demonstrate deep expertise in my field by:

  1. Addressing common misconceptions that only an expert would know
  1. Sharing counter-intuitive insights that challenge conventional wisdom
  1. Explaining advanced concepts in simple terms
  1. Highlighting specific problems my ideal clients don't know they have

For each topic, explain why it would build authority and how it connects to sales conversations.

2.) Pain Point Extractor:

Use this prompt for VSL talking points.

You are a business psychologist. Based on my service of [service], analyze my ideal client's:

  1. Visible pain points (what they openly discuss)
  1. Hidden pain points (what they're embarrassed to admit)
  1. Future pain points (problems they'll face in 6-12 months)

Then, generate 5 content ideas for each category that address these pains while naturally leading to my solution. Include specific hooks that will make them stop scrolling.

3.) Sales Objection Content Generator:

Use this prompt primarily for VSL talking points & sales call follow up emails/loom videos.

As a sales psychology expert, help me create content that preemptively addresses sales objections. My service is [service], and my top 3 sales objections are [list objections].

For each objection:

  1. Create 3 content topics that subtly address the objection
  1. Provide a compelling hook that grabs attention
  1. Outline key points that build trust and overcome resistance
  1. Suggest a natural transition to my offer

4.) ROI Story Framework:

Use this prompt to help create case studies, which can be posted on the front end, ideally in YouTube videos & follow up material.

You are a case study expert. Help me create 5 content pieces that demonstrate ROI without being salesy. My service provides [key benefits].

For each piece:

  1. Structure a before/after story that highlights transformation
  1. Include specific metrics and results that matter to decision makers
  1. Frame the narrative to make prospects self-identify
  1. Add credibility elements that make the story believable

5.) Decision Maker Targeting:

Use this prompt primarily to generate angles for cold outreach scripts.

As a B2B psychology expert, analyze the mindset of [target decision maker role]. Generate 10 content ideas that:

  1. Show understanding of their daily challenges
  1. Address their career goals and fears
  1. Demonstrate how my solution makes them look good to their superiors
  1. Include language and references that resonate with their level

Format each idea with a hook, key points, and subtle call-to-action.

6.) Industry Trend Capitalizer:

Use this prompt primarily to uncover unique angles & selling points for your offer.

You are an industry analyst for [industry]. Identify 5 emerging trends that affect my target clients. For each trend:

  1. Create 3 content angles that position my service as the solution
  1. Include relevant statistics and predictions
  1. Frame the content to create urgency
  1. Add expert insights that showcase my understanding

7.) Competitive Differentiator:

Use this prompt primarily for the pitch part of a VSL & sales call talking points.

As a positioning expert, help me create content that subtly highlights my advantages over competitors. My unique strengths are [list strengths].

Generate 8 content ideas that:

  1. Educate prospects on what to look for in a provider
  1. Highlight the risks of choosing the wrong solution
  1. Frame my differentiators as essential criteria
  1. Include industry examples without directly naming competitors

8.) Process Demystifier:

Use this prompt primarily for front end content & follow up material where you're revealing how you do what you do to leads.

You're a client education specialist. Help me create 5 behind-the-scenes content pieces about my [service] process that:

  1. Build trust through transparency
  1. Highlight the complexity we handle for clients
  1. Demonstrate our expertise and attention to detail
  1. Address common concerns about implementation

Include specific details that make prospects feel informed and confident.

9.) Future-Proofing Strategist:

Use this prompt for internal usage & to guide the future of your offer.

As a business forecasting expert, help me create content that positions my service as essential for future success. Generate 7 topics that:

  1. Identify upcoming challenges in [industry]
  1. Show how my solution prepares clients for these changes
  1. Include relevant predictions and expert opinions
  1. Frame the content to create constructive concern

10.) Social Proof Maximizer

Use this prompt primarily for case study videos posted on the front end.

You're a testimonial psychology expert. Help me create 6 content pieces that leverage social proof effectively. Using my success stories:

  1. Frame case studies from different angles
  1. Extract universal lessons that attract new clients
  1. Highlight specific transformations and results
  1. Include elements that make the stories relatable to prospects

11.) Problem Agitation Framework:

Use this prompt primarily for front end content.

As a problem identification expert, help me create content that makes hidden problems visible. For my [target market]:

  1. Generate 5 topics that expose costly mistakes they're making
  1. Create 5 topics about problems they're unaware of
  1. Develop 5 topics about future challenges they need to prepare for Include specific examples and consequences that create urgency.

12.) Implementation Success Stories:

Use this prompt primarily for follow up material to leads.

You're an implementation specialist. Help me create 8 content pieces that:

  1. Show how easy it is to work with us
  1. Address common onboarding concerns
  1. Highlight our support and guidance
  1. Demonstrate quick wins and long-term results

Format each piece to build confidence in taking the next step.

13.) Industry-Specific Challenger Solver:

Use this prompt primarily for follow up material and sales call talking points.

As an expert in [industry], create 10 content topics that:

  1. Address specific challenges unique to my target market
  1. Show insider knowledge of their operations
  1. Provide actionable solutions they can implement
  1. Naturally lead to how my service provides better results

Include industry terminology and relevant examples.

14.) Value Stack Builder:

Use this prompt primarily for pitch parts of videos & follow up material.

You're a value proposition expert. Help me create 7 content pieces that:

  1. Break down each component of my service's value
  1. Compare the cost of inaction vs investment
  1. Highlight unexpected benefits clients discover
  1. Show the compounding value over time

Format each piece to build desire for the full solution.

15.) Decision Catalyst:

Use this prompt primarily for the pitch part of videos.

As a B2B psychology expert, help me create 6 content pieces that:

  1. Address common reasons for delaying decisions
  1. Show the cost of waiting
  1. Provide decision-making frameworks
  1. Include subtle urgency triggers

Structure each piece to make taking action feel like the safe choice.

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